Sally Smith returns home from a long day at the office to her home that's substantially colder than it should be. Sure, it's -10 with a -35 windchill, but the thermostat should have kicked in and the house should be near a comfortable 70 degrees. The thermostat reads 52 degrees and now she's worried ... what's wrong with the furnace?
Sally's never worried about the furnace before, other than changing out the filter a few times every year. She has no idea who to call, but she throws on an extra sweater and types "furnace service neenah wi" into the Google search box.
If you're an HVAC contractor or repairman in Neenah, will Sally find you in the Google search results? Will she find your business on the Google map with a little pin that shows your location? The answer can be yes to both questions IF you claim your Google Maps listing and IF your web site is optimized for local search terms.
To claim your Google listing, you'll need to register for a Google account. You do that right from the Google home page. After you've registered and logged-in, click on "preferences" or "account" in the top right corner of your page. On your account preferences page, under "Try Something New," click "more." Midway down the next page, under the "search" column, click on "Maps." Once on the Maps page, there's an option to add or edit your business listing.
Or, here's a quicker route once you've registered and logged-in: Google Local Business Center. Simply fill in the form and proceed page-by-page to categorize your business, add hours, types of payment accepted, a photo and custom information. You can also add coupons to your listing, if appropriate. Once complete, you'll need to validate your listing before your listing will appear live on the map.
We'll talk about optimizing your site for local search in a future post.
For more common sense small business marketing tips, I hope you’ll also check out my Express Marketing Memo blog.
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What is local search?
What does 2008 have in store for local?
Using Google Local Business Center to Bring in New Customers
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1 comment:
Google maps is a free source to advertise your business. You are good to point it out.
Most local business have terrible Websites. Most are never finished (under construction pages). Do not show up in a search for the business name until page 3 of Google. They also do not give the reader a reason to call the business. I have seen Webpages of local printers that have more information on the equipment they use than themselves.
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