What Gets Measured, Gets Managed
We can talk about revving up your online promotion through search engine optimization, content marketing, pay per click advertising or banner ads, but without a really good tracking mechanism in place, you'll never know exactly which efforts pay off. How can you improve what you cannot measure?
Google Analytics is our tool of choice for tracking. We install it on every WordPress site using the Google Analytics for WordPress plugin by Yoast. With this tool, we can quickly see which blog posts draw the most visitors, where in the world these visitors are located, what keywords drew them in, how long they stayed on site, how many pages they visited and the path they took through our site, and so much more.
So, step one for today: If you already have Google Analytics or another statistical tracking tool installed on your site, give it a thorough review. If you're not currently tracking, don't delay even one more day. Sign up for your free Google Analytics account today.
Is Your Website Invisible?